Leading clinical expertise.
Passion for solving healthcare
problems with technology.

The Metadvice team and our global network combines a passion for changing the world of healthcare with technology, and the experience and practical ability to get there. Our team includes influential experts in the areas of precision medicine, healthcare, diagnostics, pharmaceuticals, and health informatics, as well as senior computer scientists and developers of machine learning algorithms.

▾ Please click the blue triangles to read brief biographies.

Serge Umansky

Serge’s expertise originates from 12 years in science and engineering (focusing on mathematical modelling of complex and nonlinear systems) followed by over 20 years in the investment industry, including hands-on management of direct investments in private equity and technology ventures with recent specific focus on AI and distributed data systems. He obtained his doctorate and PhD from the Academy of Sciences in Kyiv and subsequently worked for over 25 years in the US and Switzerland in senior management roles. Serge has been an early investor in several venture tech businesses and served as an advisor in other startup tech projects.

Charlotte Kenny

Charlotte is a practising GP in Sussex with a passion for innovation and technology in healthcare. Having worked across multiple areas of medicine, she now combines frontline clinical practice with leadership in digital health and AI-driven healthcare solutions.

As Managing Director of Metadvice, Charlotte is responsible for the company’s strategic direction, growth, partnerships, and commercial development, ensuring that innovative technologies deliver meaningful impact for clinicians and patients. Previously Head of Product, she led the development of Metadvice’s AI platform, translating clinical needs into practical solutions and working closely with clinicians, engineers, and stakeholders to bring products from concept to implementation. She is also an assessor for the NHS Innovation Accelerator, supporting the adoption of innovations that improve healthcare delivery.

André Jaun PhD

André Jaun

André is leading technology development and the scientific reserarch carried out by Metadvice. His original experience was in Computational Plasma Physics and Scientific Computing at KTH in Stockholm, where he published 92 scientific papers and pursued international collaborations with world-leading institutions. André changed the focus of his activities to financial markets in 2006 and after 2009 was the head of risk management of the Morgan Creek / Signet group. In 2014 he became a Managing Partner of Renaissance-Data, using neural networks for proprietary trading. He holds an Associate Professor title in Scientific Computing from KTH and a PhD in Plasma Physics from EPF Lausanne.

Charles Alessi

Charles Alessi recently retired as Chief Clinical Officer for HIMSS International, a global voice, advisor and thought leader of health transformation through health information and technology with a unique breadth and depth of expertise and capabilities to improve the quality, safety, and efficiency of health, healthcare and care outcomes. Before joining HIMSS in 2018, Alessi has acted in numerous external positions for governments and executive agencies on a national and international level. Alessi brings more than 25 years of experience in global healthcare policy and clinical practice to Metadvice.

Richard Barker

Richard is an internationally respected leader in the field of healthcare and life sciences. His career has spanned industry, health services and academia in Europe and the US. He therefore understands how medical innovation is developed, commercialized and adopted in a variety of health systems. Richard was awarded an OBE in 2012 for services to the pharmaceutical industry. He holds a Visiting Professorship at Oxford University and an honorary chair at UCL, and is an honorary fellow of the British Pharmacological Society. He has been voted as one of the 50 most influential individuals in UK healthcare.

Shelby Pereira headshot

Shelby Pereira

Shelby completed his undergraduate studies at McGill University in Montreal and came to Geneva for a PhD in Computer Vision (digital image and video watermarking), successfully defended in 2000. He continued his research in collaboration with the university in the field of Quantum Cryptography at IdQuantique. After working in the multinationals Xerox and Bayer he returned as a senior software engineer and project manager in the high-tech medical companies CTC Diagnostics (medical robotics) and Pristem (radiology) prior to starting at Metadvice.

Samia Kidwai

Samia is a NHS GP in urgent and primary care with almost two decades of clinical experience. She supports professional GP development as an NHSE GP Appraiser. As the Clinical Lead for Digital Transformation and Clinical Safety Officer at a Surrey and Sussex GP Federation, she drives technology-enabled improvements, with a focus on safety and data-informed care. She is also their Equity Clinical Lead, facilitating the delivery of outreach healthcare to underserved populations. 
At Metadvice, Samia has a role that positions her at the intersection of clinical insight and product strategy, translating medical requirements to align with product development. Her work involves validating medical content and guiding clinical pathways.
2019 photo of Professor Andrew Krentz

Andrew Krentz

Andrew is an academic physician and researcher with more than three decades of experience at leading institutes in the UK and USA. His clinical focus is the spectrum of cardiometabolic disorders as prominent precursors of vascular disease. He has made several pioneering contributions to translational medicine that have become established therapies. Beyond pharmacotherapeutics, he has long recognised that psychological and behavioral factors are barriers to best outcomes in long-term self-managed disorders and that novel approaches are required to span the translational medicine gap between clinical trials and real world practice.

Nouchine Hadjikhani

Nouchine is an academic physician and clinical researcher with an MD from the University of Lausanne and a PhD in Neurosciences from Tilburg University. With 30 years of research experience, she has published over 150 peer-reviewed articles, accumulating more than 20,000 citations and an h-index of 64. She is Associate Professor of Radiology at Harvard Medical School and Professor of Experimental Child and Adolescent Psychiatry at the University of Gothenburg. Nouchine also serves as a frequent reviewer for high-impact journals and major funding agencies, including the NIH, ANR, and SFN, and is an Associate Editor for PLoS.

Oleg Serdtsev

As the Finance Director of Metadvice, Oleg is responsible for corporate financial operations and strategy, across budget planning, internal controls, capital allocation decisions and investor relations. Previously, Oleg served as Head Financial Analyst at Wainbridge, an international real estate asset management firm, where he focused on optimisation of internal finance functions and strategic M&A opportunities. Moreover, Oleg has contributed as a consultant, advising on financial practices in diverse industries including biotechnology, cosmetics, and mining. He holds a BSc in Finance from the London School of Economics and an MSc from London Business School.

Jonathan Serjeant

Jonathan is dedicated to expanding the Metadvice footprint in the UK while improving clinical outcomes and producing economic value. Jonathan is an experienced GP Partner and health care entrepreneur. He is the former CEO of Practice Unbound and Founder/CEO of Here (Care Unbound Ltd) working with over 3000 practices in the UK. He was Co-Founder and Executive Director of Brighton and Hove Integrated care Service (BICS), a social enterprise which develops pathways of care that support people to be in control of their healthcare. Jonathan also led the bid and visioning of EPiC (Extended Primary integrated Care), a successful Prime Ministers Challenge fund bid. BICS underpins the design and implementation of EPiC across 18 GP practices and 20 pharmacies in Brighton. Jonathan is also Founder and Director of the Medical Imaging Partnership, GPnetworks, Optymalhealth Consultancy and an NHS Alliance Executive Team member..

Colleen Algisi

Colleen is a graduate of the École Polytechnique Fédérale de Lausanne (EPFL), where she hold a MSc in Mechanical Engineering with a specialization in Biomechanics. Driven by a strong belief in the potential of technology to improve patient outcomes, she began her career as a Product Manager at Distalmotion, contributing to the development of innovative surgical robotics solutions.

As a Product & Quality Manager at Metadvice, she bridges product development and compliance to drive better clinical decision-making and more personalized, effective patient care.

Ben Hulme

Ben has 25 years in leadership, sales, business development and relationship management across healthcare, technology, HR, consultancy, and services.

Having seen first-hand how slow and complicated transformation in the health and care system can be, he has spent the last 15 years driving growth of software and services in the NHS, with deep experience in population health management and clinical decision support technologies, and broad experience across digital health and behaviour change at scale.

Ben is responsible for driving the adoption and spread of Metadvice-AI in the UK, developing NHS partnerships, and leading the growth team.

Luke Williams

Luke has built his career across technology and customer experience with a strong foundation in the NHS, where he supported and enhanced critical IT services. He went on to build on this in the tech sector, moving from hands on technical support into leadership roles focused on improving user experience.
 
Luke enjoys solving problems, streamlining processes and using data to drive better outcomes. He has experience working closely with customers to understand their needs and build strong relationships. Known for his practical, collaborative approach, he’s passionate about supporting others and delivering improvements that make a real difference.

Tom Woodward

Tom is a graduate of Henley Business School, University of Reading, where he earned a BSc in Business and Management. His academic work focused on consumer behaviour and the marketing applications of emerging technology, including a dissertation examining how AI-generated content compares to human-created content in advertising. Alongside his studies he gained commercial experience in data analysis and competitor research, producing market insights to support marketing decisions, and developed strong customer-facing skills across business development and service roles. At Metadvice, Tom works within the UK team to build the sales and marketing infrastructure that drives the adoption and uptake of Metadvice-AI across NHS GP practices.

Yaron Dibner

Yaron is a graduate from the École Polytechnique Fédérale de Lausanne (EPFL) with an MSc in Computer Science and a specialization in machine learning and image analysis. During his final years he worked in the biological and medical research fields, including a six-month collaboration with the epidemiology research team of the Geneva University Hospitals (HUG), where he implemented data management solutions for large-scale medical studies. He successfully completed his master’s thesis at Metadvice on the topic of explainable machine learning (xAI), with the aim of helping doctors to better understand precision medicine recommendations.

Cindy Leyvraz

Cindy is a graduate from the EPFL who holds an MSc in Life Sciences Engineering, with a minor in Biocomputing. During her master’s project at CSEM, she focused on developing a pipeline for estimating arterial blood pressure from photoplethysmograms using machine learning techniques. Her other internship experiences include estimating finger movements for upper-limb prosthesis control at the Translational Neural Engineering Lab and annotating and segmenting scanning electron microscopy images for chemical profile identification at the Idiap Research Institute.

Arina Lozhkina

Arina is a graduate of École Polytechnique Fédérale de Lausanne with an MSc in Data Science and holds a BSc in Applied Mathematics and Computer Science from the Moscow Institute of Physics and Technology (MIPT). She gained experience in developing commercial projects and conducting research through her work on computer vision projects in the Information Technology and Applied Mathematics Laboratory at MIPT for two years, and as a student assistant in the Laboratory of Musicology at EPFL for a year. Arina completed a six-month internship at Metadvice, working on a cardiometabolic comorbidities project. Inspired by her experience in precision medicine research, she continued her master’s thesis work at Metadvice, exploring the opportunities of continuous glucose monitoring for the management of type 2 diabetes.

Zeina Gabr

Zeina is a graduate from the École Polytechnique Fédérale de Lausanne (EPFL) with a MSc in Life Sciences Engineering and a specialization in cellular and molecular engineering. She is really fond of the application of data science and engineering technologies in the field of medicine. She did her master’s thesis work at the Dana Farber Cancer Institute of Harvard Medical School, working on developing novel targeted immunotherapies for cancer to improve their specificity using cutting edge technologies. She is now dedicated to pushing personalized health forward and enhancing clinical care as a Data Scientist at Metadvice.

Eva Sarlin

Eva is a graduate of EPFL and ETH Zurich, holding a BSc in Life Sciences Engineering and an MSc in Computational Science and Engineering with a specialization in artificial intelligence. Passionate about applying AI to healthcare, she first joined Metadvice as an intern, where she worked on improving heart failure detection algorithms. She subsequently completed her master’s thesis at Siemens Healthineers, developing deep learning methods to support pre-operative planning for tumor cryoablation therapies. She is now a Data Scientist at Metadvice, where she contributes to developing machine learning solutions that improve the detection and treatment of cardiometabolic diseases and help advance precision medicine.